Acknowledgements
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Land Acknowledgement
Thompson Rivers University (TRU) campuses are situated on the traditional lands of the Tk’emlúps te Secwépemc (Kamloops) and the T’exelc (Williams Lake) within Secwepemcúl’ecw, the traditional and unceded territory of the Secwépemc. The rich tapestry of this land also encompasses the territories of the St’át’imc, Nlaka’pamux, Tŝilhqot’in, Nuxalk, and Dakelh. Recognizing the deep histories and ongoing presence of these Indigenous peoples, we express gratitude for the wisdom held by this land. TRU is dedicated to fostering an inclusive and respectful environment, valuing education as a shared journey. The TRU Open Press, inspired by collaborative learning on this land, upholds open access principles, and freely accessible education for all.
Resource Development Team 2024
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Resources
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SITE NAME HYPERLINKED by AUTHOR NAME has been created from a combination of original content and materials compiled and adapted from a number of open text publications, including:
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- Principles of Marketing – H5P Edition
- Albrecht, M. G., Green, M., & Hoffman, L. (2023). Principles of marketing. OpenStax. https://openstax.org/books/principles-marketing/pages/1-unit-introduction.
- Introduction to Consumer Behaviour
- Niosi, A. (2021). Introduction to consumer behaviour. BCcampus. https://opentextbc.ca/introconsumerbehaviour/.